Hankook partners 2025 London to Brighton Electric Vehicle Rally

Hankook has partnered with the 2025 London to Brighton Electric Vehicle Rally, the UK’s largest electric vehicle event which will take place on 21st June.

Starting at Westminster and touring central London, to finishing in Brighton, the rally challenges a convoy of more than 100 participants to complete the journey with minimal energy consumption, highlighting the crucial role of efficiency in electric mobility.

As participants reach the final destination in Brighton, they will be welcomed by up to 35,000 spectators at the electrifying seafront e-village, where Hankook will be exhibiting its iON range- the world’s first full line-up of tyres developed specifically for electric vehicles.

In the months leading up to the show through to the closing night, Hankook will be actively promoting its iON range across the city with high-visibility marketing campaigns and PR activations.

Furthermore, as the official sponsor of the awards and celebration evening hosted by the BBC, Hankook says it takes a significant step forward in the brand’s exposure and partnership history in the UK.

As the exclusive tyre supplier for the ABB FIA Formula E World Championship, Hankook will also showcase the Formula E car at its stand, giving visitors a close-up look at the vehicle that competes on iON Race tyres.

The iON lineup comprises the high-performance summer tyre iON evo, the winter-ready iON i*cept, the all-weather iON FlexClimate, and the iON GT designed specifically for compact EVs- all of which are also tailored for SUVs.

Technical development characteristics of Hankook’s iON tyres include reduced rolling resistance, exceptionally low noise levels, and a high load-bearing capacity. Built to handle the instant high torque produced by powerful electric vehicles, Hankook says the iON range provides more range per battery charge and delivers a smoother, more enjoyable driving experience.