Hankook iON evo is WhatTyre Tyre of the Year

Hankook has three of its flagship products on the podium for the 2024 WhatTyre Awards, the fourth consecutive year of these UK awards.

Hankook have achieved awards in the following competitive categories:

Winner – 2024 Overall WhatTyre Tyre of the Year – Hankook iON evo
Winner – Electric Car Tyre of the Year – Hankook iON evo
Highly Recommended – Summer Tyre of the Year – Hankook Ventus Prime 4
Highly Recommended – Winter Tyre of the Year – Hankook Winter i*cept Evo3

This year, the focus of the awards is on the electric car segment, an area Hankook has focused heavily on since the release of the iON range in 2022.

According to WhatTyre: “EVs offer some significantly different challenges for tyres. Compared to conventional internal combustion engine cars, EVs are heavier, transmit torque to the road far less progressively, and have almost silent engines.

“This means tyres need to be harder wearing, more grippy, and quieter running, while EV drivers are also likely to want a tyre that helps to maximise range and even one that can demonstrate sustainability in its provenance.”