Hankook becomes global partner of FIA

Hankook has been named as the new global partner of the Fédération Internationale de l’Automobile (FIA), the world governing body for motorsport and the federation for mobility organisations.

The new partnership sees Hankook take on the roles of official partner of the FIA Awards, which take place every year in December, and official partner of the FIA Sustainable Innovation Series from 2026 through 2028.

The latter is a global event platform, run in close cooperation with FIA World Championships, such as the ABB FIA Formula E World Championship, FIA Formula One World Championship, FIA World Endurance Championship and FIA World Rally Championship.

The partnership is also based on a common understanding of values: pioneering work in the field of new technologies is the key to positive changes in both future mobility and motorsport. Hankook is contributing to this approach with its comprehensive technological expertise and a clear focus on sustainable transformation.

Among other things, the tyre maker is pushing ahead with AI-assisted development processes, strategic investment in electromobility – such as with the iON tyre family, which is specifically developed for electric vehicles – and the increased use of certified renewable and recycled raw materials.

As an integral component of modern mobility, tyres contribute significantly to safety, efficiency and sustainability – particularly against the background of the technological shift to new drive concepts. With this in mind, Hankook is taking an integrated approach and developing tyre solutions that meet the highest standards for conventional and new vehicle types.

As the exclusive technical partner and tyre supplier of the ABB FIA Formula E World Championship and FIA World Rally Championships, the tyre maker’s involvement in motorsport is a central component of the research and development strategy for testing new materials and technologies.