General Tire becomes official partner of NASCAR Whelen Euro Series

From next year onward, tyre brand General Tire will be an official partner of the NASCAR Whelen Euro Series and will be supplying the tires for all the teams in the series. As exclusive tyre supplier, General Tire will be providing the teams with slick and wet-versions of its new NWES GT model in size 11.5/ 27.5 R 15 for both front and rear wheels.

Guy Frobisher, Senior Project Manager at General Tires in Europe said: “NASCAR Whelen Euro Series and General Tire make ideal partners, not least because of the rich American heritage we share.

He added: “It’s a fantastic opportunity for us to showcase our brand in this thrilling and fast-growing motorsport setting. What’s more, our engineers in the U.S. have developed a race tire that promises to meet the high expectations of the teams.”

NASCAR Whelen Euro Series President/CEO, Jerome Galpin said: “We are very proud and happy about this long-term partnership with General Tire. A six-year commitment is a huge demonstration of confidence in the NASCAR Whelen Euro Series and its potential. With General Tire we share the same strong desire to further develop Euro NASCAR reaching new heights and promote the General Tire brand across Europe. In less than 10 years, the NWES has become one of the most attractive series in Europe with more than 30 cars on the grid, tens of thousands of fans visiting our events and very strong partnerships with world-leading companies supporting Euro NASCAR. This is another huge step forward for the series and the sky is the limit!”

The series visits venues in seven European countries with professional teams lining up their 400-horsepower cars on the grid.