Firestone Music Tour at Vantastival 2016

Firestone’s high-profile European music adventure recently came to Ireland adding an Irish festival to its list of destinations, after a partnership with Vantastival 2016 was announced. It became the first Irish festival to take part in the hugely successful Firestone Music Tour, which currently spans France, Germany, Italy, Poland, England and Spain.

Vantastival took place on June 3 and 4 at Beaulieu House and Gardens, Drogheda, and is an award-winning event. Firestone presented an unplugged venue with the aesthetic of a 1930s Route 66 gas station.

It was identified as the perfect event for Firestone to amplify its name to a vibrant, youthful audience and supplements similar sponsorships around the continent including Primavera Sound (Barcelona), Hurricane (Hamburg), Postepay Sound Rock (Rome) and Download (Donington, England).

After amplifying its name to tens of thousands of music lovers in 2015, Firestone is gearing up for another music-themed year to remember.

The tour is back with a bang in 2016 and innovative music-themed sales promotions and incentives have been created as the brand adopts an energetic, vibrant approach, linking Firestone to a totally cool music experience in a sponsorship concept unique within the tyre industry.

Firestone’s North Europe Brand Manager Stuart Attfield said: “We always strive to activate sponsorships in tangible ways for our customers to benefit from. The Firestone Music Station allowed us to do that and also to engage with the many classic camper van owners who turned up at Vantastival this year”.