Falken agrees sponsorship deal with Atletico Madrid

Falken has agreed a sponsorship deal with the successful, tradition-steeped Spanish football club, Atletico Madrid for the 2018/19 season.

The Spanish club currently hold both the UEFA Europa League and the UEFA Super Cup titles, winning both finals in Lyon and Tallinn respectively.

The partnership includes standard sponsorship rights with hospitality, presence in the club’s sponsorship area, promotional activities, branding and visibility at all the club’s home matches in LaLiga and the Spanish Cup at the Wanda Metropolitano.

Falken expects this partnership to help the brand increase its visibility in international markets and address its target audience. In addition, the partnership will be used to implement dealer activations.

Iñigo Aznar, Atletico Madrid Commercial Director, commented about this cooperation: “We are keen to work with Falken as Atletico Madrid sponsor for the current season. It is one of the world’s most recognized brands in its sector and reinforces the Club’s commercial internationalization strategy. We hope this is just the start of a long-term partnership over the coming seasons.”

“The cooperation with Atletico Madrid is a central ingredient of Falken’s sports activities,” said Markus Bogner, Managing Director and COO at Falken Tyre Europe GmbH.

“With its popularity and attractiveness in Spain and the whole world, this outstanding club promises us above all an enormous brand visibility.” Bogner added.

For more information on the Falken range telephone: + 44 28 37 510 666 (NI) or 048 37 510 666