EC1222.com reports demand for added value products

With EC1222/2009 legislation now mandatory requiring labels to be displayed at all points of sale, and within online webshops, tyre distributors have solutions in place, but DriveRight reports there is demand for added value products from their EC1222.com labelling solution.

EC1222 offer a comprehensive list of manufacturer label data deployed using an API and as demand has increased, distributors subscribing to the EC1222.com website are taking advantage of the tyre image library to display images of tyres within websites.

DriveRight’s European Sales Manager, Jeremy Wood explains: “In terms of tyre images the objective of EC1222.com is to provide these for the prominently requested products. We targeted images for the premium brand tyre manufacturers. The tyre images in our library are aligned with current product available from manufacturers with our focus being on passenger vehicle and light commercial.

“Naturally, as some distributors will have legacy product in stock manufactured before 1st June 2012, which do not have to comply with the legislation , we turned our attention to the supply of images that did have the rolling resistance, wet grip and noise ratings available

“As a result, we have found there is also a demand from distributors looking for an independent source of tyre images outside the requirements of EC1222. Our API is structured to allow us to offer a live feed of images to customers for any web-based tyre search engine.

“After some tentative research we found there was interest in a live feed of tyre images to complement existing web interfaces. We provide the supplier code in the API response, so linking can be achieved at this level.

“The EC1222.com solution is a good one-stop solution for any tyre distributor.”