Dunlop launches high performance European label grade tyre

Dunlop is launching a new breed of tyres. The new Sport BluResponse, is a touring summer tyre designed to be fitted on passenger cars and delivers impressive benefits including excellent performances in wet grip, no compromise on mileage and important savings on the fuel consumption.

Built on 125 years of winning races, the tyre comes with motorsport derived polymers, which deliver increased adaptability to the road surface for improved wet grip and braking performances. With a European BA label Grade shown are estimates only and may change. Actual grades for this new product will be finalized upon release to the market. on rolling resistance and wet grip respectively 58% of a total of 62 released sizes, the tyre is also one of the highest graded tyres available on the market today.

“Recent research among Dunlop consumers revealed that, amongst the main criteria considered to select a new tyre Source: Ipsos, Sept. 2011, most consumers pay attention to the brand first, then wet grip as a reflection of safety, and then fuel efficiency”, states Sanjay Khanna, Managing Director, Dunlop Brand. “That makes Dunlop, with its new Sport BluResponse a big player on the market.  However, we would not be Dunlop if we did not focus on the overall performance and not only the label grades. Independent test results from TÜV SUD clearly show that, even with high label grades, we have not – and will not – compromise on performance”.

On wet, the new Sport BluResponse benefits from large central grooves that evacuate water efficiently, especially at high speed, delivering high quality aquaplaning performance. Compared with several key competitors