Dunlop extends Sport Maxx RT line

Dunlop is extending the line of the Sport Maxx RT, originally launched in Ascari, Spain, in February 2012. In total 25 sizes will be added to the line-up to meet increasing demand for the sporty and high performance tyre.

Designed especially for the driving enthusiast, the Sport MAXX RT delivers to the needs of the most passionate driving aficionados, who savour the feeling of being in control of significant horsepower and dream of being in pole position at some of the world’s most prestigious races.

“When we introduced the Sport MAXX RT, we wanted to ensure we could continue to claim a leading position in the Ultra High Performance (UHP) tyre market,” states Sanjay Khanna, Managing Director, Dunlop Brand. “The consumer’s response was tremendous. We expected success, but product demand has peaked. Today, to meet with the increasing demand for additional ranges of cars, we are launching the Sport MAXX RT in 25 new sizes”.

Today the Sport MAXX RT is fitted on some of the world’s leading performance car brands, but in 2013 it will be joined by a major player in this segment. When Maserati recently introduced initial details of the brand new Maserati Quattroporte, Dunlop engineers enthusiastically followed the first announcements.

Due to be unveiled at the Detroit Motor Show in 2013, Maserati’s new jewel will wear the Sport MAXX RT in tyre sizes 245/45 ZR19 98 Y (front) and 275/40 ZR19 101 Y (rear).

The Maserati Quattroporte is one of three new models due to be unveiled by the car maker. Its style continues to remain true to the classic Maserati look, building on its Italian elegance. The inside is matched with high quality leathers and woods.

Building on the Maserati, the Sport MAXX RT delivers superb wet and dry grip, lowers fuel consumption and CO2 emissions, ensures shorter brakingdistance and delivers enhanced cornering control. TÜV tests confirm the Sport Maxx RT’s solid road capabilities. Compared to its closest competitors, the Sport Maxx RT showed it could outclass on both dry and wet braking results by showing a significant 7% lead.

Additionally, the independent tests showed a clear 11% better rolling resistance, compared to its key competitors on the market Tested by TÜV SÜD (2011) using a 225/45R17 sized SportMaxx RT tyre on a Volkswagen Golf GTi and comparing its various performances on that vehicle to multiple competitive tyres.