Dunlop and FMX4Ever announce co-operation
Dunlop is set to co-operate with the Red Bull sponsored FMX4Ever freestyle motocross team. As part of this new co-operation, Dunlop will provide advanced off-road motorcycle tyres for the team.
FMX stands for Freestyle Motocross and is a discipline that focuses on aerial maneuvers – jumps and stunts – known as tricks. Freestyle Motocross (FMX) was born in the hills of Southern California in the mid 90’s when legendary riders such as Mike Metzger and Jeremy McGrath performed BMX tricks on Motocross bikes in natural terrain. In 1996, FMX debuted at the X-Games, an annual event which focuses on action sports in the US.
“With talented team members coming from South Africa, the US and across Europe, the FMX4Ever team, with its base in Belgium, constantly proves that the word ‘impossible’ is not part of their vocabulary”, says Sharon Antonaros, Director Dunlop Motorcycle EMEA. “I am convinced that Dunlop’s Geomax MX71 will suit the riders perfectly and help them achieve their spectacular performances. Many world-class FMX riders choose our MX71 as it matches the needs of freestyle motocross riders and gives them the performance they need”.
The hard terrain Geomax MX71 brings cutting-edge technology to the dirt and the FMX4Ever team. Both front and rear patterns are directional, optimising performance under braking and acceleration, which is exactly what is needed on ramps and on jump receptions. The FMX4Ever team will use the Geomax MX71 90/100-21 as front tyre and the MX71 110/90-19 at the rear.
“The Dunlop Geomax MX71 tyre is not only the teams prime choice for its great handling off the ramp, but the tyre has amazing traction that is needed to pick up speed to clear the jumps more easily in tight arenas”, says Martin Koren, Project Management and Marketing at FMX4Ever. “They are an essential part of ensuring we can perform effectively”.
As part of this co-operation, Dunlop will also provide its unique 125 years engineering experience built on its motorsport racing expertise. Dunlop engineers have built this expertise on circuits which include the 500cc, 250cc and 125cc GP World Championships, World Superbike, and so forth. Dunlop’s success in road racing is also extensive with many Isle of Man TT wins and other road racing titles held by the leading motorcycle tyre brand across Europe. In the offroad racing category Dunlop is a leading player in the World Supercross and the AMA outdoors. The brand has also made a strong comeback in the MX GPs since 2011.
“I’m delighted by this new co-operation, says Jacob Vanluchene, Sport & Athletes Manager at Red Bull Belux. “Dunlop has a unique association with motorsport and has constantly demonstrated its leadership in technology. I look forward to seeing amazing new performances thanks to this co-operation between our two companies”.