Dayton set to shake up budget truck tyre section
Bridgestone is promising to shake up the budget tyre segment with a brand new line-up of quality, good value truck tyres, courtesy of its Dayton range.
Featuring the popular 295/55/22.5 size, Dayton comes with the quality guarantee of the Bridgestone group and will be unveiled at the CV Show at the NEC in April.
Better still – and unlike some of its direct competitors – the Dayton line-up of steer, drive and trailer tyres is retreadable, making them even better value for money over the long run.
Bridgestone’s commercial sales director Greg Ward was keen to stress that the Dayton range was not aimed at large fleets and was positioned at a different end of the market.
He said: “Dayton allows us to engage with professional hauliers and certain fleets which might not be in a position to opt for our holistic Total Tyre Care package of premium support.
“The Dayton range delivers consistent quality drivers and meets fleet managers’ needs to get the job done safely and efficiently.
“We are confident that the range will provide us with a platform to communicate our premium Bridgestone proposition and create a first impression from which to build, whilst also meeting the needs of our Bridgestone Partner network.”
The best price! That is what customers can expect from the all-new line-up of Dayton truck tyres. Calling on Bridgestone’s advanced production techniques and the logistical backbone of an experienced tyre manufacturer, Dayton is able to cut production costs to deliver made-in-Europe quality at a comparable price point as many of its imported counterparts. But with one important difference: unlike some of the low-cost alternatives, Dayton truck tyres are retreadable, which gives the casing an additional value and extends the tyres’ life!
Dayton has launched three flagship tyres for the truck segment: the D500S steer tyre, the D600D drive tyre and the D400T trailer tyre. All three tyres work together to offer price-conscious customers and operators the performance they need to get the job done.
Essential performance and nothing less! The Dayton D500S Steer tyre has what it takes to keep transport operators on the road and in the black. Drivers will love its easy manoeuvering and low-noise tread, while the tyre’s built-in stone ejectors and resistance to irregular wear add up to long tyre life. And thanks to its retreadability its quality casings will even go another round as well!
The Dayton D600D Drive tyre is designed to handle well in wet conditions, give drivers grip when they need it most and a safe, comfortable ride throughout. M+S and 3-Peaks Alpine markings guarantee all-season performance, even on snow. Best of all, the casings are built tough so they can keep on performing, even after retreading!
Decent quality at the right price can be hard to beat. Which is why the Dayton D400T Trailer tyre is set to outrun the competition in this segment. This free-rolling tyre well and truly meets the standard for durable performance with its good resistance to irregular wear and is suited for retreading.
Dayton D500S and D600D will be available as from September 2015 in size 315/80 R22.5, in combination with the trailer tyre D400T in size 385/65 R22.5. The line-up will be extended as from February 2016 with the incorporation of D500S and D600D in sizes 295/80 R22.5 and 315/70 R22.5, covering most popular truck tyre sizes.
As an added bonus, Dayton customers can profit from the expertise and knowhow of Bridgestone Partner, the independent network of truck tyre dealers and the exclusive suppliers of Dayton truck tyres in Europe.
For more information visit www.dayton.eu