Dayton breaks through truck segment

Dayton is set to shake up the budget truck tyre segment for good with a brand-new line-up of quality and good value truck tyres, available in the market as from September.

Promising “essential performance at the best price”, the Dayton truck tyre range comes with the quality guarantee of the Bridgestone group. Better still, and unlike some of its direct competitors, the Dayton line-up of steer, drive and trailer tyres is retreadable, making them even better value for money over the long run!

Made in Europe and backed by the experience and expertise of Bridgestone, the world’s largest tyre manufacturer, the Dayton range delivers consistent quality drivers and fleet managers need to get the job done safely and efficiently! That is what we mean by “essential performance”.

The best price! That is what customers can expect from the all-new line-up of Dayton truck tyres. Calling on Bridgestone’s advanced production techniques and the logistical backbone of an experienced tyre manufacturer, Dayton is able to cut production costs to deliver made-in-Europe quality at a comparable price point as many of its imported counterparts. But with one important difference: unlike some of the low-cost alternatives, Dayton truck tyres are retreadable, which gives the casing an additional value and extends the tyres’ life!

Find out more in the Tyre Trade Journal out next week.