Continental expands European Roadshow through 2027

Continental is expanding its European Roadshow into a long-term customer engagement platform that will travel across Europe through 2027, bringing its latest commercial vehicle tyre technologies, trailer solutions and digital services directly to fleet customers.

Following initial stops in the Czech Republic and Denmark, the tour will continue with upcoming visits to Norway and Finland before reaching additional destinations across the continent.

The Showtruck serves as a mobile consultation and demonstration platform, enabling fleet customers to experience Continental’s commercial vehicle portfolio directly in their local markets. Visitors are guided through themed stations that connect product innovations with practical fleet applications and everyday operational challenges.

A central focus of the Roadshow is Continental’s Generation 5 commercial vehicle tyre portfolio, designed to support improved mileage, rolling resistance and durability. In the trailer segment, visitors can explore the Conti Hybrid HT 5 and Conti Eco HT 5, while also gaining an early look at the upcoming Conti Efficient Pro HT 5.

The Roadshow also showcases ContiConnect, Continental’s digital tyre monitoring solution. By providing real-time tyre data and actionable insights, the system supports predictive maintenance, enhances operational transparency and can help fleets reduce downtime and optimize maintenance planning.