CEAT celebrates success in Ireland

Tyre manufacturer, CEAT is celebrating ongoing success in Ireland. Most of the largest Irish dealers are enjoying great profits to enhance their bottom-line figures by selling the CEAT brand. This has resulted in promising growth for the brand across Ireland, quicker than expected.

The CEAT brand originated in Italy and was once part of the Pirelli Group. It’s now distributed in Ireland by Daly Tyres in Limerick, carrying a large amount of stock and offering deliveries across Ireland.

Seeing growth both in car and truck tyres, the CEAT brand has tyres for all truck applications, from road haulage, to sand and gravel and even milk tankers. The premium performance is being seen both in Ireland and across Europe.

The CEAT SportDrive car range is entirely A-rated for wet grip, offering superior mileage and a premium profit for the retailer, whereas the CEAT 4SeasonDrive has seen strong mileage returns for taxi drivers and van delivery drives in towns and cities across Ireland.

Earlier this year, Daly Tyres celebrated becoming part of the CEAT Platinum Club, which is now in its 18th year. The CEAT Platinum Club brings together the company’s largest dealers from all around the world for collaboration and growth. The 2025 event was held in Amsterdam, and fostered knowledge sharing, strategic discussions and a shared vision for excellence.

For more information contact Daly Tyres on 069 648 99 or visit www.dalytyres.com.