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NEXEN Tire, a global leader in tyre manufacturing has just announced a new strategic partnership with Mileage Tyres, one of Ireland’s most trusted and dynamic tyre distributors. This collaboration marks a significant step in expanding NEXEN Tyre’s footprint and service reach in the Irish market.

Drivers of high-performance cars appreciate the thrill, engineering, and prestige that come with powerful vehicles. Practicality, however, remains a key consideration and motorists often seek a balance between performance and affordability.

Nexen Tire has just launched its new ‘N’FERA Supreme EV ROOT’. It says that it is an advanced high-performance tyre engineered to deliver optimal performance for both electric vehicles (EVs) and internal combustion engine (ICE) vehicles.

UK tyre safety charity TyreSafe, has launched its ‘Ultimate Guide to Agricultural Tyres’ to deliver vital tyre safety information directly to farmers and land-based workers, providing practical, tailored advice to help them ACT (Air Pressure, Condition and Tread), and reduce the risk of tyre-related incidents both in the field and on the road.

Austone Tires, distributed in Ireland by Euro Tyre Sales, was back on the grid last weekend to continue its support of Garret Trucksport, this time at the 2025 ADAC Truck Grand Prix at the Nürburgring in Germany.

Pirelli has developed a new P Zero tyre specifically for Jaguar Land Rover (JLR), as the automaker aims to become the first in the industry to introduce tyres containing more than 70 per cent renewable and recycled materials such as silica from rice husks and plant‑based resins, at scale.

Following its successful participation at Bauma 2025, where it showcased flagship OTR products and its new TPMS technology, Triangle Tyre is now preparing to unveil additional OTR products in the second half of 2025, as it looks to reaffirm its position as a frontrunner in the global tyre industry.

Modern Tyres and Continental Tires today announced the signing of an agreement for the acquisition of BestDrive Ireland, a leading Irish tyre specialist and vehicle maintenance company, by Modern Tyres.

Kerr’s Tyres Group has completed the acquisition of Maghera Tyre Centre, a long-established business in Mid Ulster, as part of its strategic expansion across Northern Ireland.

Bridgestone will be supporting the 2025 Bridgestone World Solar Challenge (BWSC) with Enliten technology tyres, which feature the first application of new recycled materials developed through co-creation with partners, increasing the ratio of recycled and renewable materials to over 65 per cent.

Turkish tyre manufacturer Petlas, used Autopromotec 2025 in Italy to launch its newly expanded range of Starmaxx off-road tyres, which are available in Ireland exclusively through Kevin Burke Tyres.