Bridgestone showcases Total Tyre Care package at CV Show

Bridgestone is showcasing its Total Tyre Care package where businesses can keep tight control over tyre-related costs at the Commercial Vehicle Show this week.

The three tyre management pillars: Total Tyre Life, Total Tyre Services and Total Tyre Systems are the most prominent visual features in the overall stand design, which will also boasts a golf simulator and ergonomically created tyre stands.

The overall attempt is to create the most compelling space possible for CV Show visitors and guests alike, as Bridgestone hopes to make its presence felt like never before.

Frank White, Commercial Sales Manager, Bridgestone Ireland, said the brand’s Total Tyre Care solution continues to offer the most enduring message to fleet operators.

He said: “We are genuinely proud of our Total Tyre Care offering and we believe it gives us a big advantage over our competitors. This accounts for much of the look and feel of our stand. The CV Show is our most significant opportunity of the year, in terms of communicating key company messages and the many opportunities that exist over the three days.”

Total Tyre Life aims to maximize tyre life, thereby reducing tyre cost/km over the entire lifecycle, through the supply of Bridgestone premium new tyres and Bandag retreads.

Total Tyre Services is the package that keeps a fleet’s trucks on the road and running at maximum efficiency. It includes everything a fleet needs, from fleet tyre inspections to professional technical advice on keeping tyres in top condition, maximising their total tyre life.

Total Tyre Systems is the third pillar of the programme, designed to give fleet operators clear visibility of their tyres’ condition at all times.