BKT becomes official tyre partner of Six Nations Rugby

BKT has agreed a new long-term partnership with Six Nations Rugby that will see the tyre manufacturer support both international men’s and women’s rugby.

The agreement as official tyre partner to the Six Nations Rugby, spans the Guinness Men’s Six Nations and Guinness Women’s Six Nations, starting with the upcoming 2025 instalments of the Championships.

BKT will also introduce a new award for rising stars in international rugby, which it says will spotlight the next generation of exciting international rugby talent and reflects the company’s mission to empower growth and celebrate potential.

Sandra Deering, Sales and Marketing Manager of Agrigear, the official distributor of BKT tyres in Ireland, said: “BKT’s partnership with Six Nations Rugby is an exciting development, reaffirming BKT’s commitment to sport and nurturing young talent. In Ireland, the Six Nations has a huge following and fan-base throughout the country, many of whom are loyal users of BKT tyre products across agricultural, industrial and earthmoving sectors. This is a great opportunity for BKT to support and connect with its tyre customers and their families.”

Lucia Salmaso, Managing Director of BKT Europe, added: “Rugby embodies BKT’s values as no other sport: it’s about teamwork, physicality, fair play, community and loyalty. We are deeply committed to making a meaningful contribution to rugby, ensuring the game continues to grow and thrive on a global scale. This partnership with Six Nations is an opportunity to not only support the legendary championships but also the rising stars who represent the future of the sport.”

For more information on BKT Tyres contact Agrigear on 042 9666 444.