Bauer new head of PR and internal communications at Continental Tires EMEA

Continental has appointed Alena Bauer to head up its PR and internal communications team for the tyre replacement business in Europe, the Middle East and Africa (EMEA), effective since 1st June 2025.

With this appointment, Continental says it has completed the merger of the internal and external communications teams.

“By combining our internal and external communications, we are creating an integrated communications structure that optimises synergies,” said Egemen Atış, head of strategy, analytics and marketing at Continental Tires EMEA.

“Alena Bauer has extensive experience in both areas and knows how to combine strategic communication with a clear understanding of target groups and messages. Under her leadership, the team will communicate our content consistently, efficiently, and effectively across all channels, both internally and externally,” he added.

Bauer has 15 years of communications experience working with international companies. Most recently, she was responsible for internal communications at Continental Tires EMEA.

In her new role, she reports directly to Egemen Atış.