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Author: John Loughran

Michelin retains position as world’s most valuable tyre brand

Michelin has retained its position as the world’s most valuable tyre brand for the ninth consecutive year, with its brand value increasing 17% to USD10.3 billion, according to a new report from Brand Finance, the world’s leading brand valuation consultancy. Michelin also retains its position as the world’s strongest tyre brand, achieving a BSI score of 93.2 out