Kevin Burke Tyres strengthens Alliance Tyres partnership across Ireland

Kevin Burke Tyres (KBT), the approved distributor of Alliance Tyres in Ireland, has announced a further strengthening of its partnership with the brand, following years of sustained growth and strategic market development.

Since being appointed distributor, KBT has led the development of the Alliance Tyres brand in Ireland, establishing a comprehensive nationwide presence. Through its centralised supply model, KBT now delivers agricultural, construction and specialist tyre solutions to an extensive network of dealers and manufacturing customers across all 32 counties.

KBT says its scale of operation, nationwide logistics infrastructure and in-depth technical expertise have positioned the company at the centre of Alliance’s growth in Ireland.

It further notes that its long-standing relationships with both dealers and manufacturing customers have been key to building brand confidence and driving demand, particularly within the agricultural replacement sector.

“This partnership has developed in a very natural and deliberate way,” said Kevin Burke, managing director of Kevin Burke Tyres. “Alliance Tyres has proven itself to be a reliable, high quality product in Irish conditions.”

“From the outset, our focus has been on developing the brand properly, with strong stock availability, technical support and consistent service for both our dealers and manufacturing customers. The sustained growth we have achieved reflects that long term commitment,” he added.

Alliance Tyres forms part of the Yokohama-ATG portfolio and is widely recognised for its advanced agricultural and forestry tyre solutions, engineered for durability, traction and soil protection.

Another example of Alliance’s wider global success is the flagship product Agri Star II. This tyre has surpassed one million tyres sold worldwide since its launch in 2020.

According to Alliance, this milestone highlights the brand’s ability to deliver innovative, high-performance agricultural tyre solutions trusted by farmers across international markets.

“KBT has demonstrated a clear and consistent commitment to the Alliance brand in Ireland,” said Ole Baek, vice president, head of sales North & West Europe at Yokohama-ATG.

“Their market knowledge, distribution capability and long term vision have been instrumental in establishing Alliance Tyres as a strong and trusted brand within the Irish market,” Baek added.

KBT says it has made significant ongoing investments in stockholding, logistics and market development to support the continued expansion of Alliance Tyres in Ireland, ensuring high service levels and reliable supply for dealers and manufacturing customers nationwide.

“As we look ahead, our focus is on strengthening the Alliance brand in Ireland. Through continued support for our dealers and ongoing investment in availability and service, we see strong potential for future growth,” Kevin Burke concluded.