Radar Tyres names Olympic gold medallist as brand ambassador
Radar Tyres, the flagship brand of Omni United and distributed in Ireland by Mileage Tyres, has appointed Olympic gold medallist Sami Jauhojärvi as its official brand ambassador.
One of Finland’s most celebrated cross-country skiers, Jauhojärvi brought home Olympic glory at the 2014 Sochi Winter Games and is widely respected for his endurance and connection with the outdoors — values that Radar Tyres says perfectly reflect its ethos.
As part of the collaboration, Jauhojärvi will represent Radar Tyres in marketing campaigns, digital outreach, and local events, sharing his experiences and supporting the brand’s mission to make premium-quality tyres more accessible.
Radar Tyres offers products for a wide range of terrains and weather conditions, including summer, all-season, winter, and ice tyres.
The brand says it sees this partnership with Jauhojärvi as a natural alignment of shared ideals as it looks to strengthen its presence across Europe.
“We’re excited to welcome Sami to the Radar family,” said G.S. Sareen, founder and CEO of Omni United. “Sami’s authenticity, credibility, and strong connection with his audience make him an ideal partner for us.
“He embodies the spirit of perseverance and performance — the same qualities we build into every Radar tyre. As we continue to grow our brand across Europe, partnerships like this play a key role in building deeper connections with consumers.”
“We’re excited to build on this momentum with more such collaborations in the near future,” he added.
Jauhojärvi said of the partnership: “I am thrilled to represent Radar Tyres, a brand that has a remarkable mission to make premium quality and performance accessible to all and also has deep-rooted values of giving back to society via various initiatives it has undertaken over the years such as supporting breast cancer research.
”I’m sincerely surprised about the performance and silence of my Radar Tyres and happy to deliver this feedback to all the people.”