Youngsters to be driving at 16 – Goodyear says ‘Let’s educate’
News that teenagers as young as 16 will soon be able to drive on UK roads in new vehicles called ‘light quadricycles’, has caused a number of concerns towards the safety of the roads and the safety of youngsters in such vehicles.
With this in mind, Goodyear is challenging these concerns and encouraging parents and teachers across the UK to help to better educate young people in advance of their legal driving age.
Earlier this year Goodyear launched itd online Driving Academy which aims at teaching teens about the importance of road safety and specifically The Highway Code at home or in the classroom environment.
Michelle Fisher from Goodyear said: “We launched our Driving Academy in response to several pieces of research we conducted on road safety and people’s knowledge of The Highway Code. It was clear from the start that younger motorists did not have the knowledge of these important road rules and this spurred us to develop our online Driving Academy. The online tool in the form of a game integrates learning with computer game fun encouraging youngsters to get involved and learn whilst having fun at the
same time.
“We are also sponsors of the Young Driver scheme, which gets youngsters behind the wheel of a car in enclosed environments. We are true advocates of encouraging youngsters to understand driving, the road and road rules such as The Highway Code.
“With the new law coming into place in early 2013 it is now becoming even more vital to ensure our youngsters know the road and what to expect.”