Yokohama is poised to launch a new addition to its fuel-efficient BluEarth tyre brand for passenger cars in Europe.

Most sizes of the new BluEarth-A have been awarded the European tyre grading system’s C grade for rolling resistance and A for wet performance.

The BluEarth-A delivers the high degree of drivability and exceptional fuel efficiency that typifies Yokohama’s pursuit of driving pleasure. In addition, it offers a well-balanced total performance featuring low noise, comfort and long-life. The application of a “nano Blend compound” based on Yokohama’s advance compound technology combined with an asymmetrical tread pattern provide “BluEarth-A” tyres with superior wet grip while enhancing their fuel efficiency and abrasion resistance. The asymmetrical tread pattern also contributes to the tyres’ exceptional rigidity and drainage characteristics.

The “BluEarth-A” employs a “noise-controlled pitch” that contributes to a quieter ride by suppressing the incidence of uneven tyre wear. The tyre’s unique profile holds up well under the weight of large saloons and helps ensure a high level of control stability.

Yokohama has applied its proprietary aerodynamic technologies to reduce air drag and its dimple design on the tyre shoulders help to further raise the tyres’ fuel efficiency.

“BluEarth” is Yokohama’s “environmentally, human and socially friendly” global tyre brand realising not only excellent environmental performance, but reducing specific burdens on drivers, passengers and surrounding living environments – “friendly” performance.

In addition to the BluEarth-A, other environmentally friendly products within the BluEarth range include the flagship BluEarth-1 and the BluEarth AE-01 which are already available on the market.