Yokohama has established a new official Company page on Facebook (http://www.facebook.com/YokohamaRubber) as part of its efforts to strengthen information sharing via social networking services (SNS).

The new Yokohama Facebook page began operating on June 2. As part of Yokohama Rubber’s growing SNS strategy, back in April the Company also established an official Yokohama channel (http://ch.nicovideo.jp/yokohamarubber) on the “niconico channel” operated by Japan’s leading video hosting service, “niconico”.

The Yokohama Facebook page features a wide variety of informative content that cannot be transmitted via the usual news releases, including new product information, pre-launch notifications, video content, motor sports news, and event/campaign information.

With young people moving away from newspapers and television as their key sources of information, Yokohama Rubber has increasingly turned to SNS as a means of distributing information to the many young car aficionados using SNS. In 2011, the Company established official sites on Twitter (http://twitter.com/YRC_Global) and YouTube (http://www.youtube.com/TheYokohamaRubber).