Yokohama has launched a new edition to its fuel-efficient “BluEarth” tyre brand for passenger cars in Europe.

Most sizes of the new “BluEarth-A” have been awarded the European tyre grading system’s C grade for rolling resistance and A for wet performance.

The “BluEarth-A” delivers the high degree of drivability and exceptional fuel efficiency that typifies Yokohama’s pursuit of driving pleasure. In addition, it offers a well-balanced total performance featuring low noise, comfort and long-life.

The application of a “nano BLEND compound” based on Ypkohama’s advance compound technology combined with an asymmetrical tread pattern provide “BluEarth-A” tyres with superior wet grip while enhancing their fuel efficiency and abrasion resistance.