The Japanese manufacturer of high-performance road and motorsport tyres, Yokohama, enjoyed a successful weekend at this year’s Autosport International show.

 
Yokohama has been a regular at the show for decades, as Autosport tends to be the launchpad for many motorsport programmes, as well as incorporating the Performance Car Show in recent years.
 
This provides Yokohama with a unique opportunity to promote not only its wide motorsport involvement but also, its range of high performance, replacement and 4×4 tyres to one of its key groups of consumers.
 
This year, the Yokohama stand was located in its traditional spot, as the first that visitors are presented with as they use the show’s main entrance.
 
The manufacturer had its range of motorsport tyres on display, including track, rally and rallycross along with its full range of road-going tyres. Experts were on hand to discuss customer requirements for road and motorsport at all levels.
 
Yokohama also had Ollie O’Donovan’s Ford Fiesta R5 Rallycross car on display, which he will use in the 2015 British Rallycross Championship.
 
Commenting, YHPT Ltd Managing Director David Seward, said; “Once again, the Autosport International show was a great success for us. This is the third decade we have been at the show and it never fails to deliver. The crowds were huge over the weekend and once again, we found ourselves in prime position.
 
“There was huge interest in our products, as usual, as well as for Ollie’s car and we look forward to supporting him in this year’s championship.”