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Yokohama confirms two launches at Geneva

Yokohama confirmed two significant tyre launches at the Geneva Motor Show this week.

Yokohama will begin European sales of the “Geolandar M/T G003”, mud terrain tyre in its Geolandar brand of tyres for SUVs and pick-up trucks, from this spring. The tyres, to be introduced to specific country markets sequentially, will be available in 23 sizes, from 20-inches to 15-inches with POR (Professional Off-Road) stamped on the tyres’ sides. The same tyre has been sold in the USA since July 2017.

The “Geolandar M/T G003” seeks to provide off-road driving enthusiasts with tyres that deliver the ultimate performance for every off-road scene, from mud to rock, dirt and gravel. In addition, the company constantly seeks to extend the tyres’ useful life by enhancing their durability and wear resistance.

The “Geolandar M/T G003” is a total upgrade from its predecessor, featuring a new tread pattern, side design, profile, construction and rubber compound, all based on technological feedback received from participants in the most-demanding off-road races around the world.

Tread pattern and the side block are particularly important parts of off-road tyres. The tread pattern of “Geolandar M/T G003” includes large mesh lug grooves and sequential sipes that help the tyre achieve excellent traction on various off-road surfaces. In addition, the “Geolandar M/T G003” has a thickened side with an aggressive side block in the upper part of the tyre’s side. This side block increases cut and wear resistance.

The “Geolandar M/T G003” development team’s dedication to creating a design that strengthens the vehicle’s off-road image has resulted in an aggressive-looking tyre that fulfils users’ needs to enjoy off-road driving in a dressed-up vehicle.

On-road performance was not overlooked, and the “Geolandar M/T G003” maintains the quiet, comfortable ride on the highway and city streets achieved by its predecessor.

“Geolandar” is Yokohama’s global brand for SUVs and pick-up trucks. Given the growing global popularity of SUVs and pick-up trucks in recent years, Yokohama has accelerated its development and introduction of new additions to the “Geolandar” series. The introduction of the “Geolandar M/T G003” is aimed at expanding sales of higher-value-added tyres that are increasingly the choice of today’s

Yokohama also confirmed it will begin European sales of its all-season passenger-car tyre “BluEarth-4S AW21” from this autumn. “BluEarth-4S AW21” will be the first Yokohama all-season passenger-car tyre to be introduced to the European market. The tyre will initially be available in over 30 sizes, ranging from 255/50R19 107W to 175/65R14 82T and the company plans to gradually expand the line-up of available tyre sizes.

All-season tyres are an all-weather type tyre that combines the performance of summer and winter tyres. These tyres are growing in popularity in Europe as tyres used under normal driving conditions. As they can be used year-round without concern for specific road or seasonal weather conditions, all-season tyres provide users with several benefits, such as safe driving during sudden snowfalls, increased convenience and economy because tyres do not need to be changed in summer and winter, and the removal of the need for a place to store out-of-season seasonal tyres.