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Vredestein perfectly positioned to exploit growth in all-season SUV fitments

Vredestein’s extensive all-season tyre range is perfectly positioned to answer a trend which shows significant growth of all-season SUV fitments.

Vredestein’s SUV range saw a 15 per cent increase in sales last year, and an even more dramatic increase for ultra-high performance all-season tyres which grew by 40 per cent over last year. Additionally this ever-growing segment favours premium products over budget tyres.

“Marked growth in the all-season tyre sector (up nine per cent overall) is not unexpected news,” comments Karl Naylor, Apollo Vredestein UK Country Manager. “Because we have seen that trend building for the last few years. We have been investing in the development of all-season tyres for over two decades and have offered both SUV and UHP tyres in all-season long before many of our rivals.”

“For a brand like Vredestein, it is reassuring to see that such growth is achieved at the expense of budget tyres: 48 per cent of all-season sales are premium tyres (up four per cent); UK consumers driving SUV and ultra-high performance vehicles seem to be more and more aware of the benefits of all-season tyres, as well as the rationale behind choosing quality over cheap products: both trends sit very well within Apollo Vredestein’s continued growth strategy and plans.”