Leading tyre brand Vredestein has launched a brand new, state-of-the-art website, and has chosen the UK market as the first European country in which it goes ‘live’.

Designed to be compatible with a wide range of devices and developed for an optimal browsing experience, Vredestein’s new website makes the information available as quickly and clearly as possible, with intuitive mapping and generous space for visuals and photography. 

The “Tyre Finder” function has been vastly improved: its ‘suggested search’ option selects the relevant model from a huge database of car brands, models, versions, build years, engine types and specs, immediately suggesting which tyre types (for example Quatrac 5 or Snowtrac 5) are specifically suitable.
The entire current Vredestein product range is featured and supported by quality photography; each tyre is described briefly and concisely by listing its three key features, linked to the main benefits.

Most importantly, Vredestein dealers’ major role in the success of the business is recognised and reflected in the website’s main features: after finding the right tyre, the nearest dealer’s location is only a click away. In addition, dealers have now the option to create a page within the website where they can place photos of their facilities, provide a brief description of their business, and show which services they provide in their shop, from free Wi-Fi and espresso coffee to wheel alignment.

Vredestein’s website is designed to be user-friendly: instead of technical tables, the ‘tyre guide’ section is rich in content about matters such as tyre changing issues, proper tyre pressure, how to store summer and winter tyres, and so on.

“In line with Vredestein’s plans to invest heavily in Europe, and its specific recognition of the UK as a mature, sophisticated and industry-leading market, we have been chosen to pilot the launch of its global website,” said Country Manager Karl Naylor. “The new platform focuses on the end-user and is evidence, once again, of our efforts to give the individual as much information as possible in terms of safety as well as performance and quality in order to help them make a reasoned choice.”