Vredestein has launched a brand-new website for the European market. Showcasing an innovative look and feel www.vredestein.co.uk) brings the premium tyre brand’s products and story to an even wider audience.

A range of smart and intuitive features are combined with striking visuals to ensure that Vredestein customers and dealers alike know exactly where to go for the latest dealer and tyre information.

Designed on a single European platform, the improved functionalities on the new website make for a highly user-friendly experience. It is easy to search for specific tyres from the wide range of passenger car, light commercial vehicle, bicycle and agricultural tyres.

The responsive design also means that website visitors can easily find everything else they require on all their devices. There is also a special category for classic tyres, a sector of the market in which Vredestein has a long tradition of success. The website provides additional information thanks to its tyre guide with useful tips on use and maintenance.

“This is an exciting moment for Vredestein,” comments Tanneke Reinders, Director Marketing & Product Management for Europe. “The new website has been designed around the consumer, making it easy to navigate and a pleasure to browse. It clearly reflects how we continue to set the pace in both the real and virtual world.”