Vredestein becomes AS Monaco official sleeve sponsor

Apollo Tyres Ltd has signed a one-season shirt-sleeve sponsorship deal with French football club AS Monaco, to enhance the visibility of its Vredestein Tyres brand.

Throughout the remainder of the 2024/25 season, the Vredestein brand will have prominent exposure at the Stade Louis-II, featuring on player sleeves and LED displays around the pitch. The brand will also be visible through exclusive social media campaigns, reaching a broad and engaged audience.

The new sleeve branding will debut at AS Monaco’s home league match against Brest this weekend. With the partnership starting mid-season, Apollo Tyres also has an option to extend into a multi-year agreement.

Yves Pouliquen, vice president, commercial, Europe at Apollo Tyres, said: “This partnership is an exciting opportunity to strengthen Vredestein’s presence in one of our key markets.

“AS Monaco’s rich history and commitment to excellence mirror our focus on performance and innovation. We look forward to building a successful relationship with the club and celebrating its achievements this season.”