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VDB exhibits at The Tire Cologne

Van den Ban (VDB) offers the full package: competitively priced summer, all-season and winter tyres that are delivered quickly and accurately, with personal sales support. In the last 50 years, VDB has developed into a reliable international tyre importer and distributor and offers a wide range of more than 35 brands at competitive prices. With 1.5 million tyres in stock, the wholesaler has over 11,000 different SKUs available for immediate shipment!

You will find all price segments, from premium to budget brands. VDB has tyres for PCR, light trucks, caravan and truck. As a 4×4 / SUV specialist it has a large assortment of All-Terrain and POR brands. In UHP sizes and premium OE tyres for EVs, VDB keeps its wide stock up to date to match the diverse demand from the European market.

VDB this week exhibited at The Tire Cologne, hall 7 stand C0.21-B0.20. The company used the show to strengthen its relationships with its clients from all over Europe, including Ireland. On an inviting island stand of 189 m2, visitors could find various seating areas, while enjoying bites and a drink. Private labels Novex and Goldline, the exclusive brands Hifly and Gripmax and the budget brand Aplus were represented.

Gripmax – New Inception A/T
Exclusive budget brand Gripmax is one of VDB’s key assets in the SUV/4×4 segment. VDB added a unique pattern to this sportive label: the INCEPTION A/T. An all-season tyre with a long tread life. The Inception A/T is the first all-terrain tyre in this price segment that is equipped with the 3PMSF symbol and therefore officially accepted as an all-season tyre. The Gripmax Inception A/T is available in 25 SKU’s, ranging from 15 to 20 inch.

The Gripmax SureGrip Pro Sport is expanding, a summer tyre for ultra-high- performance vehicles has a sportive & modern UHP pattern and an excellent label value (wet grip A!). The SureGrip Pro Sport is already available in over 40 SKU’s in 18 to 22 inch and will be expanded to over 130 SKUs! The complete Gripmax range consists of nine modern patterns and more than 200 SKUs in summer, winter and all-season pattern.

For more than 12 years VDB has been the proud exclusive distributor of budget brand Hifly. Hifly is a success due to its immense range of PCR, SUV and LT tyres, which is constantly expanding and has an excellent price-quality ratio. With over 450 SKUs available in summer, winter and all-season patterns Hi y covers a complete portfolio of demand from the market.

VDB’s ‘flag brand’ is the private brand Novex (economy). Novex has a strong range of summer and all- season tyres for passenger cars, SUVs/4×4s and delivery vans, caravans and trailers. Customers can count on an extensive marketing support program which contains plenty of benefits to distinguish from competitors.

Weekly deliveries & services
VDB offers standard weekly deliveries based with their own transport fleet. In addition to the extensive assortment, VDB offers a full service concept with customer support and after sales. Customers are able to keep their stocks up to date due to VDB’s fast and accurate deliveries and the possibility to order tyres 24/7 by their modern E-commerce or app.

VDB’s sales representatives Kees Nieuwland and Maurice Mokveld (both English speakers) will be happy to provide you with more information about their extensive assortment and additional services. Contact them by phone at +31(0)181 331 444 or visit