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TyreSafe UK has launched its new Summer campaign

TyreSafe in the UK has launched its new Summer campaign, in addition to making its materials for October’s Tyre Safety Month available to tyre safety stakeholders.

The comprehensive briefing included reports from Highways England; Cheshire Fire and Rescue Service; Westgate Tyres; North Ayrshire Council and National Roads Policing.
TyreSafe’s latest campaign reveals it’s actually the summer months when Britain’s motorists are more likely to be involved in a tyre-related incident.

Despite the cold and changeable weather, and difficult road conditions, from October through to March, according to the Department for Transports data, it’s actually July when tyre-related incidents are at their most frequent with August and June close behind.

Those drivers taking to the busier roads may also have less experience traveling long distances with fully laden cars. Britain’s motorways experience a six percent* rise in traffic during the summer period, with use of some the popular tourist routes through the countryside increasing by 25 percent.

TyreSafe say its Guide to Summer Motoring summer campaign takes an informative and informal approach to informing motorists of the essential checks they should carry out. With an engaging video available to view and the Adventures in Tyre Safety booklet available to download from tyresafe.org, motorists can get in the holiday spirit and make sure they check their tyres before they go off on holiday.

In order to give tyre safety stakeholders the opportunity to order materials in time for Tyre Safety Month, TyreSafe also revealed the materials for this October’s campaign.
Achieving new records is TyreSafe’s annual aspiration but for Tyre Safety Month 2018 it’s the vinyl kind which have provided the inspiration.