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Two Kumho tyres win iF Design awards

Kumho Tire has won two more International Forum (iF) Design awards for its high-performance passenger car tyre, the Majesty 9 Solus TA91 and its winter tyre, the Wintercraft Wi51.

An upgraded version of the Majesty Solus, which is widely sold in markets outside Europe, the all-season Majesty 9 offers greater comfort and quietness, combined with improved resistance to abrasions and better braking performance on snow-covered roads.

Designed for the European arctic winter market, Kumho says the new Wi51 boasts outstanding performance on icy and snow-covered roads. Its contemporary compound technology results in improved traction and braking. Along with an optimised directional pattern design that’s in line with current European trends, the tyre features a new structure that further improves performance on ice and snow.

A robust centre rib gives great stability at high speeds, while the revised structure results in the tread maintaining greater contact with the road surface.

“The receipt of this award is yet further global recognition of our design philosophy and excellence as well as our innovative technologies,” says Jung Il-Taik, managing director for research and development at Kumho Tire. “We will remain committed to offering a variety of quality products based on our R&D capabilities.”

Winners of the award are selected via a comprehensive screening process that takes into account design excellence as well as innovation, environmental friendliness, quality, functionality and convenience.

The awards are organised by the International Forum Design of Germany.