Triangle Tyre is once again among the top 10 automobile tyre brands, according to the recently released China Brand Power Index (C-BPI) 2020.
Since the index was released in 2011, Triangle has been on the list many times and in the 2020 survey, Triangle was ranked number nine on the top list of tyre brands, reflecting consumers’ consolidated trust and recognition in the brand.
Triangle Tyre says it aims at becoming a top of mind brand among consumers all over the World, that are searching for premium quality tyres at a very competitive price.
C-BPI is China’s first brand value evaluation system implemented by professional brand rating agency CHN-Brand under the guidance of the Ministry of Industry and Information Technology.
It is an independent and unbiased study based on the feedbacks from Chinese consumers on products and services used or owned and it determines their buying behaviour.
The survey is based on two main indicators: brand evaluation and brand relationship. C-BPI brand evaluation indicators include: consumers’ first mention rate, unrecognised recognition rate, prompted recognition rate. The indicators of brand relationship are: brand association, brand loyalty, brand preference.
Triangle Tyre is distributed in Ireland by Euro Tyre Sales Cavan.