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Trelleborg and Valtra unveil joint project

Trelleborg and Valtra has unveiled a joint project to offer personalised tyres to customers through the addition of Trelleborg’s YourTire service within the Valtra Unlimited Configurator. Customers will be able to personalise their Trelleborg tractor tyres when they configure their Valtra tractor, adding their own name or the Valtra logo to the tyre sidewall.

Mikko Lehikoinen, Marketing Director at Valtra commented: “Valtra strongly believes in unlimited personalisation for customers as being a key industry differentiator and source of added value for customers; every Valtra tractor is built to fulfill the needs of an individual customer. In this context we are delighted to welcome Trelleborg YourTire to the Unlimited world of Valtra”.

Paolo Pompei, President at Trelleborg Wheel Systems, explained: “Trelleborg is a brand of choice; our leading products are customer-specified as original equipment, meaning that when farmers configure their machine they are also choosing our tyres. We are delighted that Valtra have chosen to add YourTire to the Unlimited Configurator to take personalisation further, allowing customers to add a personal touch to their tyres to make them and the work they do more recognisable.

“We believe that our partnership with Valtra is a perfect fit as Valtra have been pioneers of personalisation within the tractor industry. Together we take personalisation to the next level, providing customers with a unique solution”.