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Toyo NanoEnergy tyre OE on new Toyota Prius

Toyo Tire’s NanoEnergy brand tyre has been adopted by Toyota as the original equipment tyre for the new Prius, which went on sale in December 2015 in Japan.

NanoEnergy is Toyo’s global fuel-efficient tyre brand. In order to strike a balance between fuel efficiency and wet grip performance, Toyo Tires developed Nano Balance Technology, a proprietary platform technology for designing rubber materials at the molecular-level.

Using this technology, the company developed an original equipment tyre that achieves both the high basic functionality and superior environmental performance demanded by the new Prius.

The NanoEnergy series will be used as the original equipment tyre in Japan as well as in Europe, North America and other overseas markets where the new Prius is sold.