Toyo launches biggest ever TV advertising campaign

Toyo Tires has launched its biggest ever TV advertising campaign in Europe on Eurosport TV.

The campaign will see Toyo Tires’ advertisement broadcast alongside the top three cycling events in the World – the Tour de France, the Giro d’Italia and la Vuelta a España. Advertising around these high profile races is expected to reach nearly 50 million viewers in Europe.

In addition, the advertisement will run as a movie on the Eurosport websites in France and Spain allowing them to be seen by millions more viewers.