Tomket Tyres renews with West Ham United

Tomket Tyres has renewed its partnership with West Ham United, extending the sponsorship in a “multi-year” agreement.

The renewed partnership will see Tomket Tyres continue to generate global exposure through the club’s pitch-side perimeter advertising system, as well as developing new, unique ways of bringing Tomket’s offering to the West Ham United fanbase.

Additionally, Tomket will enhance its digital and hospitality rights, allowing the brand to further engage with both current and prospective customers on West Ham United matchdays to maximise the return on their global objectives.

Last season, Tomket Tyres hosted customers from over 15 different countries at West Ham United fixtures. Building on this success, Tomket plans to extend this exclusive invitation to all 62 of its global customers in the upcoming season.

The Czech Republic-based tyre manufacturer boasts a range of high-performance tyres covering more than 450 sizes, including Summer, All-Season, Winter, AT, MT, and TBR categories.

Nathan Gould-Martin, global director of Tomket Tyres, said: “I am delighted that our partnership with West Ham United is continuing for the 2024/25 campaign. West Ham United have been a key driving force behind Tomket Tyres’ global outreach, and we look forward to another successful year together.”