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Tire Cologne is a breath of fresh air for Davanti


Davanti Tyres believes the inaugural Tire Cologne show’s focus on innovation and agile working reflects where the industry needs to be in 2018.

The Tire Cologne show will take place for the first time in the Koelnmesse from May 29 to June 1. Organisers say it has been created to promote innovation in the tyre industry and faster turnaround to bring cutting-edge new products to market.

It’s a philosophy that sits well with Davanti as they prepare to fly out to exhibit at the show.

Based in the North West of England, the firm brought its first tyre to market in 2015. It now has a range which includes a comprehensive summer and winter offering in the High Performance, Ultra High Performance, SUV and commercial van segments.

It also holds a number of key industry accreditations for its products, including TÜV SÜD quality certification, IFV mileage certification and GCC certificates approving Davanti tyres for use in the Middle East.

“We have had a rapid rise to prominence since we launched our first product, largely thanks to the values that inspired Tire Cologne,” said Peter Cross, Davanti’s General Manager.

“To make an impact we had to move quickly to design new products, react fast to changing demand and markets while always focusing on the quality and reliability of our product and its delivery to retailers.

“We had to offer a big brand service while remaining agile in research, development and production. We are here today only because we achieved that, quickly building a global distribution network and achieving penetration in a number of key international markets.

“To hear the organisers talk about how the future of the industry will be shaped by innovation and faster, high quality production is incredible because that is what we have built our ‘performance driven’ reputation on, so we are incredibly excited to be there for the first ever Tire Cologne show this year.”