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Tadworth Tyres marks 50 years by becoming a Michelin Quality Centre

Tadworth Tyres has marked its 50th anniversary by becoming the latest business to join Michelin’s approved network of tyre dealers.

The family-run firm, located in Surrey, has been welcomed into the Michelin Quality Centre programme, which highlights tyre dealers across Ireland and the UK operating to the highest standards, with fully trained staff and providing top-quality customer service.

Owner Duncan Hamilton, who took over the running of the company from his father Ernie in 2008, says: “I’m delighted that we are working directly with Michelin and to now be recognised as one of their approved tyre centres.

“For most people, Michelin is one of the most recognisable brands of tyre and one that they would associate with quality. We offer our customers a premium service so we’re very happy to have the backing of such a reputable brand.”

Tadworth Tyres operates from a purpose-built dealership immediately adjacent to Tadworth railway station, with the mainstay of its work being the fitment of car, 4×4, van and motorcycle tyres. It also operates a mobile service within a 20-mile radius of its base in Surrey, fitting and supplying tyres for everything from ride-on mowers to heavy plant, and everything in between.

Being part of the Michelin Quality Centre programme will offer many advantages for Tadworth Tyres, including access to free on-site staff training and participation in Michelin’s mystery shopper programme. A full audit of their digital presence – with expert advice from the Michelin team on maximising all online opportunities – will also be provided.

Additionally, Tadworth Tyres can now offer its customers a range of Michelin promotions, such as the TyreAssist scheme which protects any new Michelin or BFGoodrich tyres purchased with free 24/7 roadside assistance for two years.

Martin Thompson, Michelin segment manager UK & Ireland – MQC, says: “We are always looking for trusted businesses with a long and established reputation in their area to join our Michelin Quality Centre Programme. After 50 years trading, Tadworth Tyres fits the bill perfectly and joining our network is a fantastic way for them to mark this significant milestone.”