Significant investments increase premium tyre volumes

Apollo Vredestein, the company behind the Vredestein tyre brand, has announced major investments into the expansion of production capacity for its agricultural tyres.

This reflects a growing demand for Vredestein tyres from the European agricultural market. The investments are due to be made over the course of 2013 and the company expects to be able to produce 50 per cent more agricultural tyres when the implementation is completed.

Vredestein tyres have been known for their excellent quality for many years, and the demand for the A-brand agricultural and industrial tyres has continued to rise. The company has therefore decided to invest in the production capacity of the Dutch factory in Enschede.

These should lead to a production increase of no less than 50 per cent, with a focus on radial implement (Flotation Pro and Flotation Trac) and tractor (Traxion+ 65-series and all TraxionXXL) tyres. The demand for these extremely popular premium tyres from the Vredestein range is expected to increase further in the years ahead. In addition, the planned investments offer Apollo Vredestein the option to produce even larger and wider tyres.

The company’s current portfolio already extends to a width of up to 850 mm and a total diameter of 2.15 metres.