Sailun extends with FC Ingolstadt 04

Sailun Tyres has extended its partnership with German football club FC Ingolstadt 04 for a further three years until 2027.

Sailun has been a sponsor of FC Ingolstadt 04 since 2021, and will now continue to back the club with PR campaigns on home game days, social media activities and a hospitality package including factory tours, driving experience and stadium tours.

The manufacturer will also remain present on the LED boards around the Audi Sportpark stadium in Bavaria and supply tyres for the team bus.

Stephan Cimbal, director marketing Europe for Sailun said: “We are proud to be able to maintain such a long-term and strategic partnership with the FCI.

“Our customers value the on-site experience, the jointly generated content reaches our target groups in various media channels and the brand presence in the Audi Sportpark supports the further expansion of brand awareness and image transfer in a measurable way.

FC Ingolstadt 04 managing director Dietmar Beiersdorfer added: “By continuing our cooperation with the Sailun Group, we continue to have our reliable partner at our side, which on the one hand gives us planning security for our shared future, but on the other hand also represents a commitment to the club itself.

“The Audi Schanzer Football School has been involved in China for years and promotes the approach of Chinese-European cooperation at the FCI through these camps. Thanks to the close cooperation with the people involved, the importance of the global partnership and the constructive exchange are always maintained. We look forward to the years to come together.