Ring invited its customers to its headquarters in Leeds to showcase its current and new product offering, as well as enjoy a tour of the facilities.
Previous ‘Ringmechanika’ events have been kept more lowkey; however for 2023, the company said it wanted to go all out and demonstrate its vast range of products, which includes lighting, battery care, tyre care, car accessories, towing and more.
Also on hand to chat with customers was Ring’s parent company, Osram, with its extensive range of lighting solutions for a variety of vehicles, such as cars, motorbikes, commercial and agricultural vehicles.
This event gave customers a chance to view the extensive lighting lab facilities at the headquarters, where Ring and Osram test bulbs to ensure they’re compliant with current legislation, while maximising their illumination of the road.
Visitors were also able to see the latest innovations for retail battery care and tyre care, plus see the latest developments in inspection and workshop lighting and workshop battery charging.
The event also proved an opportunity for customers to speak directly with the sales teams, product managers and share ideas.
Ring said this provided it with immediate feedback and what requirements customers will need in the future. Plus the customers were able to get hands on with the newest products the two companies have to offer.
Henry Bisson, marketing director at Ring, said: “It was a fantastic event for all and we’re so pleased with how it was received.
“This event gave our customers the opportunity to get up close and personal with a wide range of our products and our sales team could talk them through the best selling points, which is always important for our customers to know and understand!
“We’ve run the Ringmechanika event for a few years now and it continues to grow each year, which shows that there’s a clear appetite for a customer-centric event like this. We’re already planning next year and can’t wait to see the continued success of it.”