Prometeon Tyre Group UK has appointed Ilke Bor as its new marketing manager for the UK, Ireland and Nordics, effective 1st December 2023.
In his new role, Bor will be responsible for the company’s marketing strategy and plans to continue to build market share and sales for Prometeon’s premium brand tyres across the region.
A key focus will be on supporting Prometeon’s dealers and promoting the company’s innovative SuperTruck network.
Ilke Bor has worked in the tyre industry for over 12 years and brings a wealth of marketing and sales experience to his new role.
He was previously business development manager for Prometeon Tyre Group in Istanbul, Turkey.
He has also served as trade marketing manager for Prometeon covering Turkey, Russia and the Commonwealth of Independent States (CIS) across 11 countries, where it’s said he played a key role in Prometeon’s growth in the region.
“I’m delighted to be joining the Prometeon team in the UK at this exciting time in their development and growth,” Bor said. “I’m looking forward to using my experience to help drive the business forward.
“I’m passionate about continuing to deliver exemplary customer service to support and build our long-term partnerships with our dealer network and fleet operators, who are key to success in the market.”
Ali Yilmaz, MD of Prometeon Tyre Group UK, Ireland and Nordics, added: “It’s great to welcome Ilke to our senior management team in the UK.
“He will play a key role in the business enabling us to further build our presence in the commercial tyre market in the UK and across the region by promoting the benefits of our premium products and services to existing and new customers.”
Heffernan Tyres is the official distributor in Ireland for the full range of Prometeon tyres, which include the Pirelli, Formula, and Anteo brands.