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Prometeon and Heffernan strengthen distribution partnership

With bold ambitions to exponentially grow its market presence in Ireland, Prometeon Tyre Group has strengthened its partnership with Heffernan Tyres.

The Kildare-based tyre dealership has become the official distributor for the full range of Prometeon tyres, which include the Pirelli, Formula, and Anteo brands.

Specialising in tyres for road haulage and logistics vehicles, passenger goods vehicles, agricultural, and off-road applications, Prometeon is a good fit for Heffernan Tyre’s customer base and MD Thomas Heffernan is keen to tell the industry that they are now the “go-to people for Prometeon’s premium offering” in Ireland.

“On the strength of our growing relationship with Prometeon, we have opened a dedicated truck and agri tyre depot in Kildare town, on Melitta Road,” he said.

Our vision is for this to become the dedicated distribution centre for Prometeon’s range of premium brand tyres for tyre dealers across Ireland.”

The next stage of the partnership will see Heffernan Tyres create a network of “dedicated Prometeon agents” to provide wider coverage and increase market-presence for Prometeon.

“We want to create a dedicated fleet business for the Prometeon products and are looking for agents throughout the country to become part of our network of dealers to deliver to fleets across Ireland,” explained Thomas.

Prometeon Tyre Group has declared Ireland an important market, and with the road transport industry growing in Ireland, the tyre manufacturer believes its ambitious growth targets are very achievable.

“Ireland is a vital market for us, and Heffernan Tyres are without doubt the right dealer for our growth plans,” commented Ali Yilmaz, Prometeon Tyre Group’s Commercial Director UK, Ireland & Nordics.

He continued: “They have tremendous experience and knowledge of the Irish commercial tyre market, and great coverage across Ireland.

“We’re already seeing double-digit growth, and I’m con dent that together, we will continue to achieve double-digit growth in tyre volumes year-on-year.”

A big part of the growth will come from the new Pirelli Serie 02 commercial vehicle tyre range, launched earlier this year. Prometeon says the Serie 02 improves on all aspects including rolling resistance, mileage, durability, and wear uniformity.

“The performance data we’re seeing from Prometeon for the new Serie 02 tyres is very good,” said Thomas. “We’re looking forward to putting test sets on some of our own customers’ fleets,” Thomas said.

Founded in 1953 by Thomas’s father, Heffernan Tyres has a long-established reputation in providing first-class tyre products and service, and believes the Serie 02, along with the rest of the Prometeon range, will complement its existing brands.

“As a premium business, we only deal with quality products, and Prometeon’s products are premium tyre brands that we are excited to introduce to more of our customers.”

Joe Heffernan, sales manager of Heffernan Truck and Agri, added: “Our partnership with Prometeon has become a very important part of our business. We have a great and collaborative working relationship with Ali and his team. It’s still in its infancy, but we’re excited for the growth opportunities ahead.”