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Prinx Chengshan bolsters Europe presence at The Tire Cologne

Prinx Chengshan used the recent The Tire Cologne to exhibit its current extensive product portfolio of passenger car, SUV, van, and truck tyres.

In addition to the well-known brands: Austone, Fortune and Chengshan Tires, the new flagship brand ‘Prinx’, which will launch on the European market later this year, was also teased on the 220 square metre stand.

Referring to the Prinx Chengshan stand concept, Thomas Wohlgemuth, managing director of Prinx Chengshan Tire Europe GmbH, explained: “Our open, inviting stand, segmented by brand, appealed equally to customers, prospective customers and visitors to The Tire Cologne.

“The decision to participate in The Tire Cologne 2022 with a 220 square metre stand once again underlines our goal of creating increased product and brand awareness in Europe.”

Part of the Prinx Chengshan stand was taken up by the Austone Tires brand, which are distributed in Ireland by Euro Tyre Sales. At The Tire Cologne, Austone’s line-up of truck tyres in particular was on display alongside UHP and all-season tyres.

Another brand of Prinx Chengshan, Fortune Tires, comprises high-performance quality products that offer high safety as well as correspondingly strong performance. Fortune Tires presented in Cologne SUV tyres as well as the TBR heavyweights of the on/off series, which feature excellent traction and grip.

Other high-performance products can be found in the house brand Chengshan Tires, which stands for durable, high-quality and responsible products.

A highlight of Prinx Chengshan’s trade fair appearance was the presentation of the summer, all-season and winter tyres of the new flagship brand Prinx, which was received with enthusiasm by the visitors.

Prinx Chengshan also showcased new technologies such as Healteck (immediate repair of punctures) and Silenteck (for the reduction of tyre noise). The company said that this demonstrates that it can easily join the ranks of renowned international tyre manufacturers in terms of state-of-the-art technology and quality.

Another highlight on the stand was the presentation of the TÜV test certificate by TÜV SÜD Product Service GmbH. The AR603 truck tyre was recently tested with regard to the four product characteristics: robustness, wet braking, rolling resistance, pass-by noise, and passed them in full.

Wohlgemuth added: “All in all, we received very good feedback from our partners, customers and interested parties at The Tire Cologne with regard to our products.

“We were able to inspire interested parties for our products in stimulating discussions and make many new interesting contacts. Our presence at The Tire Cologne 2022 showed what our partners, customers and interested parties in Europe can expect from us in the future.

“In summary, Prinx Chengshan can state that participation in The Tire Cologne 2022 was absolutely worthwhile and extremely successful for us.”