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Prinx Chengshan appoints specialist for truck and bus tyres in Europe

Prinx Chengshan, manufacturers of the Austone range of tyres, which are distributed in Ireland by Euro Tyre Sales, says it is expanding its range to include truck and bus tyres in the second half of 2021.

Because of this, the tyre maker has appointed Steven Buytaert as sales manager TBR Europe, effective March 1, 2021.

He will be responsible for the Europe-wide introduction of Prinx Chengshan truck and bus tyres as well as the associated development and expansion.

Steven Buytaert

Buytaert has 20 years’ experience in the field of truck and bus tyres, having started his career at Michelin in the TBR sales department.

The 45-year-old’s career also led him to Apollo Vredestein and the Alliance Tire Group.

Commenting on his latest appointment, Buytaert says: “I am really looking forward to the fact that I can currently plan the European market launch of truck and bus tyres together with my new colleagues for Prinx Chengshan.

“We are pursuing a long-term growth strategy in which we will successfully position our high-quality products in Europe. Our high safety and quality standards as well as our very good overall competitiveness help us here.”

When launching truck and bus tyres, Prinx Chengshan Tire Europe GmbH says it will also focus strongly on the European market and its conditions.

Thomas Wohlgemuth, managing director of Prinx Chengshan Tire Europe GmbH explains: “With regard to the launch of truck and bus tyres, our growth strategy focuses on the respective strategy in the individual European countries. We select the right wholesale and retail partners on site in order to achieve a correspondingly good and fast market penetration.

“Our partners, in turn, benefit from exclusivity and our excellent service. We are convinced and pleased that in Steven Buytaert we have found an experienced and competent specialist for the market launch of our truck and bus tyres in Europe.”