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Pirelli unveils new Cinturato P7 Blue

Pirelli has revealed the new Cinturato P7 Blue designed to offer cars with medium-sized engines increased mileage, reduced braking distances and lower rolling resistance.

The new P7 Blue lines up alongside the existing P7: the very first ecological tyre for cars with medium-sized engines that was launched by Pirelli in 2009. The Cinturato P7 Blue shares its environmental approach and consistent performance with the original P7 – which was an instant success both in sales and road tests – but marks a step forward when it comes to wet braking and rolling resistance, offering an extended mileage at the same time.

The Cinturato P7 Blue, in size 235/45R17 XL, is already available on the European market with the first sizes: the range calls for 16 by 2012. This latest tyre from Pirelli is directly derived from the Italian firm’s experiences in Formula One™. As well as sharing a name with Pirelli’s full wet F1™ tyre, the Cinturato P7 Blue uses the same research and modelling processes as its Formula One™ counterpart.

The new tyre has been designed and developed with the help of sophisticated mathematical modelling simulations, which allow Pirelli’s engineers to assess the performance and reaction of the rubber under a huge range of different conditions.