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Pirelli unveils new Cinturato P7 Blue


Pirelli has presented its new Cinturato P7 Blue, its first tyre to be awarded an ‘AA’ rating under the new European tyre label regulations.

With the Blue, Pirelli is expanding its premium line-up and widening its range of specialised tyres, developed to satisfy the increasingly diverse needs of customers. The new tyre, created for cars with medium to large engines, is already on sale and is a direct evolution of the Cinturato P7: the world’s first ecological high-performance tyre, which it lines up alongside.

The Cinturato P7 Blue maintains all the performance that has earned the Cinturato P7 market leadership in its sector as well as countless victories in international tests, but improves wet braking by up to 2.6 metres compared to ‘B’ category tyres, and reduces rolling resistance by 23 per cent compared to ‘C’ category tyres. This result equates to a fuel saving of 5.1 per cent.

The latest evolution in the Cinturato range was prompted by increasing demand for safety and economy from motorists. The Blue has been created exclusively for aftermarket fitment, in contrast to the Cinturato P7, which was designed as original equipment too: rapidly becomingthe benchmark option for all the most prestigious manufacturers of medium to high-powered coupes and saloon cars.